PROPRIETARY RESEARCH
Digital Maturity Index: World Cup 2026 National Teams Edition
Live Grading of Every National Team's Technological Readiness and Commercial Agility Before and During World Cup 2026
Updated
Global DMI summary statistics
Global Average Index
45.50.0% vs prior day
Top Performing Confederation
UEFA59.8 avg
Total Member Associations
48Qualified Teams
Team rankings
- #1
France
86.7Mobile: 32.2%Fan Data: 25.6%Trend: 0.0%No change - #2
England
81.1Mobile: 27.8%Fan Data: 24.4%Trend: 0.0%No change - #3
Argentina
80.0Mobile: 22.2%Fan Data: 28.9%Trend: 0.0%No change - #4
Netherlands
79.9Mobile: 22.2%Fan Data: 33.3%Trend: 0.0%No change - #5
Croatia
77.7Mobile: 24.4%Fan Data: 28.9%Trend: 0.0%No change
| Rank | Team | Overall ScoreOverall Score combines Digital Presence, Fan Data, and Mobile App maturity into a single benchmark score.Last updated: | Mobile (%) | Fan Data (%) | Trend |
|---|---|---|---|---|---|
| 01 | France | 86.7 | 32.2% | 25.6% | 0.0%No change |
| 02 | England | 81.1 | 27.8% | 24.4% | 0.0%No change |
| 03 | Argentina | 80.0 | 22.2% | 28.9% | 0.0%No change |
| 04 | Netherlands | 79.9 | 22.2% | 33.3% | 0.0%No change |
| 05 | Croatia | 77.7 | 24.4% | 28.9% | 0.0%No change |
N3XT PROPRIETARY FRAMEWORK
How the Index is Calculated
Digital Presence (33%)
Assessment of social media reach across all active platforms, content output consistency, and the depth of the team's official web presence.
Fan Data Capabilities (33%)
Evaluation of first-party data infrastructure, including loyalty and CRM maturity, direct ticketing ownership, and evidence of personalized fan communications.
Mobile App Sophistication (33%)
Analysis of the official app's market penetration, functional depth across key fan touchpoints, and real-world fan satisfaction as reflected in app stores performance.
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